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Selling Your Home Guide – Home Staging to Appeal to Prospective Buyers

Home Staging to Make Your Home Buyer Friendly

Having signed a contract with any of the high street agents (or online estate agents similar to housetree.co.uk) – or having begun the process on your own – you will need to consider home staging to prepare your home for viewings. House buying is often an emotional process, so it pays to spend a little time appealing to the sensibilities of prospective buyers. From the moment viewers arrive outside, they need to feel a connection with your property. ‘Staging’ a home for a specific target market can result in higher house prices, but getting it right is not easy.

Create ‘Kerb Appeal’

The term ‘kerb appeal’ is a common buzz phrase amongst estate agents, and it pertains to the first impressions people get as they approach your property from outside. No one will make a decision on buying a house just by viewing it from the pavement, but some buyers will decide not to buy it based on its immediate appeal. To create a positive first impression, there are a few things you can do to make the exterior of your home more appealing.

  • Make sure the windows are clean and in a good state of repair

  • Clear clutter from the garden, mow the lawn, remove weeds and add a splash of colour in the form of some flowerbeds

  • Repair any broken doors and facades, and consider giving them a lick of paint

Allow Prospective Buyers to Use Their Imagination

Selling houses is often about appealing to a potential buyer’s emotions. Allowing things to get in the way of a buyer imagining a life in your property can seriously harm the chances of selling a house for the right price. Some buyers would rather find property for rent than settle for a new home that is anything less than perfect, so taking a few steps to allow imagination to roam free could be a profitable move.

  • Redecorate rooms that have particularly bright or niche themes – stick to neutral tones

  • Remove any furniture that is not necessary to create the image of space

  • Allow natural light to flood into rooms wherever possible

  • Remove clutter, and hire temporary storage space if necessary

  • Attend to any repairs

  • Remove odours caused by pets, and introduce some homely smells into your home with pots of coffee, home baking and fresh flowers

How to Negotiate Offers

With attention to the small details and some careful staging, you should be able to find a buyer with the help of an estate agent. However, the first offer made on houses for sale is often a speculative one – aimed at getting the negotiations started. The services of experienced agents can be invaluable at this point, as they are adept at forming relationships with buyers, understanding their priorities and gauging their level of interest.  If Selling a house faster than through an estate agent is your priority, then you may need a different kind of service altogether such as that offered by Flying Homes.

What if Home Staging Doesn’t Work And Your Property Just Isn’t Selling?

The property market is notoriously volatile, and it is subject to change based on a range of underlying factors. If you are finding it difficult to sell your property, even after extensive home staging, then you still have a range of options available to you, but it is a good idea to consult your agent beforehand.

  • Create a new property listing with more descriptive language

  • Identify key features of your home that haven’t already been communicated

  • Retake your photos and experiment with different lighting levels and perspectives

  • Consider reducing the asking price

  • Attend to any structural issues that have been flagged up by a surveyor’s report

Selling your home guide, tips for preparing your property for sale

Preparing your property for sale – selling your home guide

Preparing your house for sale is part of the Selling Your Home Guide from Flying Homes Ltd.

Once you have made the bold decision to move home and sell your current property, several issues need addressing before you invite the first potential buyers to view it.

Buyers looking for a home to live in will be searching for a property that they can emotionally connect with, but they will also be mindful of the various practical considerations involved in buying a house.

Before you find property for sale for yourself and your own family, preparing your current home and the relevant information in advance will make selling your home far less stressful.

Essential Steps to Selling Your Home – Showcase Your Property for Viewings

Getting a home ready for property viewings by potential buyers involves a great deal more than just tidying up. In most cases, selling houses quickly for the open market value involves inspiring the imagination of potential buyers. Creating a ‘blank canvas’ for visitors to paint their own futures on could provoke strong emotions, and that has the potential to secure a speedy and profitable house sale.

  1. Take an impersonal approach to ‘staging’ your home for visitors. Remove excessive family photographs, stick to neutral colour schemes and store away any particular niche furnishings.

  2. Remove clutter and unnecessary personal belongings from view. People viewing your home will want to visualise their things in your home, but that will be very difficult with your possessions strewn about the property.

  3. Don’t believe the old adage ‘out of sight, out of mind’. Organise your cupboards, wardrobes and storage space, and don’t use them as a dumping ground for clutter. Some buyers will be very challenging, and they will want to explore every nook and cranny of your home.

  4. Attend to all those niggling repair jobs you have been putting off. Whether it’s a loose cupboard handle or a creaking floorboard, fixing defects will make your home more appealing. Most buyers will not want to worry about repair work after the stress of a move.

  5. Keep your house sparkling at all times. Take note of any useful cleaning tips on selling your home, for example; try to get into the habit of cleaning as you go – just in case you receive impromptu visits. Hiring a professional cleaning company for an initial, detailed clean, could save you an enormous amount of time and effort.

  6. Create ‘kerb appeal’ for a lasting first impression. A tidy garden, well-maintained exterior and facades in a good state of repair will ensure that potential buyers are impressed from the moment they set eyes on your property. Selling a house for a satisfactory price involves provoking emotions within the buyer, so start the process from the moment viewers arrive at your door. Don’t make any changes niche as they can actually have the opposite effect and reduce the value of your home.

Compile Useful Information for Potential Buyers

As well as knowing house prices in the area, buyers will want to estimate the total cost of moving, which involves far more than just a monthly mortgage payment.

They may decide to find a property to rent if they can’t find an affordable home to purchase, so providing sufficient information is essential. Collate your utility bills, and make monthly costs freely available for potential buyers to peruse – these will include electricity, gas and water charges.

Also, include any service charges that might accompany the purchase of your home, which is common when flats have shared areas such as stairwells, foyers and gardens. It may be a good idea to hand all of this information to your chosen estate agent – if you decide to hire one – so they can impart knowledge to buyers without delay.

Gather Relevant Documentation

To give buyers the peace of mind in knowing that everything about your home is legal and above board, it is a perfect idea to collate all the relevant certificates that pertain to the condition of your property. If a potential buyer is a Landlord who intends to rent out your home, the details of any gas certificates will be needed for boilers and gas fires/cookers.

If you extended your home with planning permission, you would need to have your documentation on hand for inspection when selling your home.

A home condition report and a copy of a recent environmental search will give buyers all the information they need to make such a significant financial commitment with confidence, and it could speed up the legal process when you accept an offer. Buying houses involves a great deal of information, so providing this upfront could result in a quicker and smoother sale.

Selling houses relies on good organisation, marketing and legal expertise, and these are all things that a property specialist or an online estate agent can provide. Properties for sale are numerous in many areas, so careful preparations and expert help will often be enough to give your property a competitive edge over others in the area. We hope you have enjoyed reading our guide to selling your home.

The service offered by Flying Homes provides home sellers stress and hassle-free way for selling a home on the open market. If you want to sell house fast and with the minimum of fuss, give us a call on 0800 68 99 420 or complete our online quote request, and take the first step to sell your home!

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