Selling With Online Estate Agents (Pros & Cons)

Online estate agents pros & cons

Assessing the Benefits and Drawbacks of Selling Houses Using an Online Estate Agent

‘I need to sell my house. What are the pros and cons of using online estate agents websites?’

Selling houses in the UK is easier than ever. The Internet has made the process of finding a buyer and completing a sale fast, convenient and safe. But by quite a distance, the traditional method of selling via a High Street agent is still the most popular. What has changed in recent years is the level of knowledge amongst owners, who are more likely than ever to assess their options and compare selling process to find the most cost-effective one for them. A combination of convenience and speed is persuading an increasing number of people to opt for the online route — around five percent at the last count.

The best way to sell a house depends on your personal circumstances. If you are open to being actively involved in the house selling process, the benefits of using an online company are pretty clear. For a start, listing your home online could give it an audience of thousands for less than £500. So if your property is worth in excess of £100,000, the alternative of between 1 and 3.5% in commission will be a lot more expensive. Although there are other reasons, this is why the majority of people are making the switch to online companies.

When the first online agents emerged, they were little more than Internet ad boards, giving homeowners an instant audience for their property. Now, however, the leading companies offer a range of services to rival their High Street competitors. Increasingly, online agents are offering a range of premium add-ons and bespoke packages that allow homeowners to pick and choose the help they need to sell a house. And when combined with listings on the likes of Rightmove and Zoopla, these additional services can make house selling a relatively quick and painless experience. Of course, in most cases, going down this route saves people money, which is often crucial to their chances of securing their next home.

Selling a house online brings with it a number of benefits and drawbacks, and to make the best decision possible, you should consider each of them in detail.

Why online selling is a good idea

Selling your house on line is now more accessible than ever, and there are several reasons why it could be the way to go for you.

  • It provides transparency
  • It’s usually cheaper
  • It’s convenient
  • It’s flexible
  • You can tailor your own house selling package

Why online selling might not be the best option for you

  • Online estate agents usually lack local knowledge
  • It involves more legwork from the homeowner
  • A lack of incentive could result in a disappointing sale price
  • An upfront payment is necessary

In most cases, selling online will be cheaper — but that’s not to say this should be your only consideration. To ensure you choose the right person or service for the job, consider each of the pros and cons in turn.

The advantages of selling houses online

Transparency

Using an online agent could be the best way to sell your house if financial planning for your next purchase is a priority. Selling with an Internet-based company gives you the transparency on price you might be looking for. The majority of online services will give you a bill at the beginning of the process, which will be fixed and paid upfront. So regardless of how much your home fetches, you won’t be required to pay any more. If the purchase of your next home relies on a minimum profit being made from the sale, this transparency in pricing could be very important to you.

Cheaper

Perhaps the the most important benefit of selling online pertains to the cost. In most cases, the more expensive your home is the more cost-effective selling online becomes. This issue can be best highlighted with an example.

Imagine the following:

  • You’re selling your home for £250,000
  • You’ve signed an agreement with a High Street estate agents
  • You’ve committed to paying a rate of commission of 1.5%
  • You receive the full asking price of £250,000

While it’s great that you’ve sold your house, you’ll be hit with a huge bill for £3,750 within days — money you may have needed for the purchase of your next home. This money will probably be due within a month, so you can’t put off paying it until after your house purchase has completed.

Now imagine you decided to sell the property online. You agreed to pay an upfront fee of £400 to £700 , which was paid at the very beginning of the process. Whatever you earned from the sale of your home is now yours to pour into your next purchase. This scenario is played out thousands of times every month in the UK, which is why online agents are becoming so popular. Saving more than £2,500 + on the sale of your home might be the difference between securing the home of your dreams and settling for second best.

More convenient

What could be simpler than sitting with your laptop in the comfort of your own home and listing your home for sale? With just a few basic details about your property, some basic property price research from Land Registry and you can reach an audience of thousands in less than an hour.

Most online agents will provide you with tips to sell your home. And if you want more hands-on help, there are usually additional services on offer too. You’ll usually have access to a range of online reference material, as well as a telephone number if you need to speak to a real person for advice. And all of this is available outside normal office hours, so regardless of your work and personal commitments, you can manage the sale of your home effectively.

More flexible

Choosing an online agency will give you the opportunity to tailor a house selling package that’s right for you. You can save the maximum amount of money by choosing the simplest listing service. Or if you need help with individual tasks such as property viewings, you can either choose a premium selling package or opt for individual add-ons. So whether you want to be free to manage the process yourself or call upon expert know-how as and when you need it, an online agent can help.

If time is of the essence, you might want to use multiple agents in order to amplify the reach of your home. Most online companies don’t use exclusivity clauses in their service agreements, which means you are free to list your home with as many agencies as you wish. However, this is something that can differ from company to company, so check the small print and get your questions answered before committing to anything.

Your own house selling package

Perhaps you think you’re the best person to sell your home. Or maybe you don’t want strangers showing people around your home. The truth is that your personal circumstances dictate exactly which type of house selling service you require. Instead of having to settle for an out-of-the-box package from a High Street agent, an online company gives you the chance to pick and choose the help you need. And in most cases, you’ll only have to pay for the services you request. Creating a bespoke agreement from the outset will make it easier to change things at a later date if your circumstances change.

The disadvantages of selling houses online

An online estate agency may lack local knowledge

There is no substitute for a local estate agent who has a working knowledge of your specific property market. As online agents are usually based remotely, they often don’t have the detailed knowledge that local property professionals offer. This can mean opportunities are missed, and the full value of the house being sold may not reach its full potential.

You may need to do more of the legwork yourself when selling a house using an online agent

Most online agencies will leave much of the house selling work to you. They list your home in their directories and pass on information about prospective buyers, but they don’t get involved in property viewings, negotiations and conveyancing. Of course, some online companies WILL offer these services as part of a premium package or additional service. If you don’t have the time to manage the selling process in its entirety, and you want to rely on someone you’ve met to sell your property, your interests might be best served by a High Street agent. This process is not only complex, it is extremely time-consuming — which may make it impossible for you to manage on your own. In addition, selling with an online real estate agent could leave you with a lot of stress you could do without.

A fixed-price fee may not create an incentive to sell for your agent

One of the reasons why hiring an estate agent to sell a house fast is a cost-effective move is the fact that their commission-based fee increases the rewards in line with the final sale price achieved. In short, the more money the agent secures for your property, the more they get paid. This incentive will ensure that they do everything in their power to achieve the maximum price possible. Unfortunately, the fixed-price fee structure that many online agents use removes this incentive, so you need to be absolutely sure that you’ve chosen an Internet-based firm with a great reputation amongst previous customers.

But you can still sell a home online and achieve the best possible price. A growing number of Internet-based agents are giving their customers a range of payment options, including pay-as-you-go deals and commission-only fees (often payable on completion).

You will usually need to pay an upfront fee

Despite the fact that online agents are slowly moving towards a range of payment options, the majority take a fixed payment upfront. This means that before any listings are created and photos taken, a significant payment is required. If your finances are tight, you may not be in a position to pay this fee upfront. Indeed, you might be relying on the proceeds of your house sale to cover your house selling expenses.

But you do have options. Research the many online estate agents out there, and you will see that many of them list homes for sale for as little as £70 per month. You also get the added advantage of being able to list your property when multiple agencies.

How do I decide whether an online estate agent is right for me?

Because it’s now more important than ever to buy a house, the cost of selling is at its highest too. Anything you can do to reduce the cost of selling your own house should be explored. So, if the issue of cost is one of your main priorities, you should think very seriously about starting with a budget selling package with an online agency. While, generally speaking, homes take a little longer to sell with centralised online agencies, the fees involved are often £400 t0 £700, which is substantially less than the average estate agent’s fee in the UK.

To put the savings you can make online into some perspective, you need to consider the cost of selling houses the traditional way. Sell your property on the High Street, and the likelihood is you will pay a commission of anything between 1% and 3.5% of the final selling price. Now, say,  you sell your home for £200,000, and the rate you signed up to was 2%. You’d be liable for a fee of £4,000. When you consider that even the most expensive of fixed-rate fees with online agents is around £1,000, the potential savings are massive.

Sales with online agents account for just five percent of the UK’s total house sales every year. But this percentage is rising quickly. Some analysts are predicting that online sales could account for up to 50 percent of the total by 2020. So, if you want to save money, take control of the house selling process, and enjoy the convenience of being able to attend to your affairs at any time of the day, selling online could be the way to go.

But don’t be fooled, there are some very reputable online agents out there who do far more than simply list your property for sale and take your money. Depending on the package you sign up to, your online agent might be prepared to take control of the entire process — from managing the property viewing process to negotiating with prospective buyers.

Compare online estate agents first

There are now dozens of options on the Internet, so it’s important to compare online estate agents before you sign any agreements. You will find that there are now more options available than ever before, including:

  • A cut-price, fixed-fee service that includes some basic listing services
  • A premium fee that includes additional services such as property viewing management and communications with buyers
  • A more traditional commission-based fee, which is payable on completion
  • A pay-as-you-go service, which allows you to list your home for sale a month at a time for a fixed fee

But a word of caution: make absolutely sure what services are included in your preferred package before entering into an agreement. There are still some online agents out there that are little more than a noticeboard for house sellers. They will simply publish the details of your home and make sure interested buyers have your contact details.

Making your final decision

There really is no right and wrong way to go when selling your home. There are clear advantages and disadvantages of selling a house online — you just need to know which of them apply to you.

If you’re someone who struggles to find any spare time, you’re probably going to need as much help selling your home as you can get. Selling with most online agents will leave many of the main selling tasks with you, including property viewings, communication with prospective buyers and various conveyancing issues.

Signing up to the cheapest deal you can find might save you some money, but it won’t necessarily sell your home quickly and for the best possible price. If you go down this road, you will need a thorough working knowledge of the process and your local market.

But, in most cases, these decisions boil down to cost. Selling online is, in the vast majority of cases, a great deal cheaper. Yes, you often have to pay upfront, but the potential savings are massive — sometimes a significant percentage of the average deposit. So take your time to compare every option, and choose the route that works best for you.

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