With Many Houses for Sale in Gloucester What’s The Best Way of Marketing Your Home For Sale?
The local Gloucester property market has hundreds of properties for sale at any given moment, so a thorough approach to marketing and advertising is essential when selling your home. This guide to the local housing market contains tips and advice on how to secure a quick house sale in the city.
Gloucester has developed something of a reputation for affordable housing in recent years. At a time when home prices in the likes of Cheltenham have been soaring, buyers have been able to find real value for money in Gloucester. That said, property values in the city are rising steadily, and the next few years could be an excellent time to offload your home. But if you need to sell your house fast in Gloucester, waiting for the open market to produce a buyer may not be an option.
Flying Homes can purchase your house without involving the open market at all. We can buy any house in Gloucester and pay a high per cent of the sale value of the property we buy, and we aim to complete each home transaction within just a few weeks. Flying Homes remove the need for costly and time-consuming marketing and advertising campaigns, so you can start to make definite plans for your future at a much earlier stage of the house selling process.
The importance of a sensible asking price
One of the critical decisions you will need to make during the home selling process is the setting of a realistic asking price that delivers value to prospective buyers. Property prices for houses for sale in Gloucester have been rising steeply in recent years (similarly, as has the South West property market generally), but the average price of a property is relatively cheap. Nevertheless setting a competitive asking price is essential. According to a report on the Gloucester Citizen website, the average price of a home in the city in March 2014 was just £154,000 – compared with £250,000 in nearby Cheltenham. Indeed, houses cost more in Tewkesbury, Stroud and the Cotswolds than they do in Gloucester, so your initial asking price should reflect that.
Although property values have risen, you will still need to set your price expectations at a level that reflects what houses for sale in Gloucester are selling for, in the streets around you. To ascertain what that level should be, estate agents will research sold house prices in the neighbourhood. Whether you want to understand how your agent arrived at a particular valuation or you’re selling your home privately, you can utilise several online tools to perform your research. The Rightmove website publishes house sales data for Gloucester every day, and you will be able to research locally sold house prices by postcode on Zoopla. If you want to access the government’s official data on property transactions, you can do so via The Land Registry web portal.
A comprehensive marketing strategy is essential
The Gloucester real estate market can be a tricky one to navigate in the current economic climate. As average earnings in the city are relatively small compared with other areas in the region, house price growth in recent months has been relatively muted. To attract sufficient interest in your home, you will need to broaden its appeal with a marketing strategy that is comprehensive and appropriate for such a price-conscious market. An article on the Gloucestershire Echo website revealed that house prices for homes for sale in Gloucester were an astonishing 66 per cent lower than those in Cheltenham in June 2014. Moreover, properties in Gloucester were taking, on average, 24 days longer to sell on the open market than they were in Cheltenham illustrating that a comprehensive marketing plan is of paramount importance.
When house prices are so unpredictable, it’s usually best to employ the services of an estate agent in Gloucester if you’re selling on the open market. Agents know the local market, negotiating skills and a ready-made network of contacts – attributes that could result in a higher sale price than can be achieved by selling privately. There is, of course, nothing stopping you from selling your home without an estate agent, but you will need time, local knowledge and an understanding of how the open market operates if you’re to maximise your home’s value.
Assessing how the changing seasons influence house sale prices
Before you add your property to the many thousands of houses for sale in Gloucester, it may be worth spending some time on adapting your home and your marketing strategy according to the current season. The priorities and wish-lists of buyers can change throughout the year – as the weather conditions improve. For instance, buyers may be keen to see well-maintained gardens and fascias during the summer, as well as lots of natural light and space. In the winter, however, buyers may be looking for energy efficiency measure, warmth and cosiness.
Some estate agents think that houses can fetch more on the open market at certain times of the year, but there is little evidence to prove such an assertion. There used to be a feeling in the industry that demand for homes would spike during the weeks just after New Year and the school summer holidays. However, statistics published on the Home website recently revealed that November was the busiest month of the year to August 2014 for completed house sales in Gloucester.
What issues can influence property values in Gloucester?
Although house price growth for the homes for sale in Gloucester has been relatively modest in comparison to other towns and cities in the region, you should remember that property values can fluctuate from street to street. Depending on where you live in the area, house price growth in your street could be far higher than in the city as a whole. For instance, if your home located in Churchdown or Abbeydale, your house may have increased in value at a rate far more than the city average. However, property values in the likes of Whaddon, Springbank and Wymans Brook have not fared quite so well. Find out what is happening to property prices in your street on Rightmove and Zoopla before making any decisions.
It’s also important to bear in mind that some local issues that are out of your control may positively affect the market value of your home in Gloucester. For instance, if you own a house that lies within the catchment area of a top school in Gloucester, there is a chance that parents may be prepared to pay a little more than average for it. You may also be able to secure a premium if you live in an area that is close to reliable transport links, or somewhere that enjoys lower-than-average crime levels.
You should stay up to date with new developments in Gloucester, as they have the potential to influence house prices well into the future positively. For example, the Greyfriars Quarter development has the potential to raise home prices in the immediate area, the stunning Gloucester Quays development and a significant new house building initiative on the outskirts of the city.
Gloucester is an ancient Cathedral city located in the county of Gloucestershire. Situated on the banks of the River Severn and very close to the Welsh border, the city also enjoys a convenient location just 30 miles from Bristol and 45 miles from Birmingham. The population of Gloucester itself is around 122,000, and with the outlying towns and villages, this increases to 150,000 people.
Gloucester has always punched well above its weight regarding business and industry. Among the many successful sectors in the city over the years was its prolific aerospace sector. The turbojet engine developed at the Brockworth Airfield and engines and fighters manufactured by the Gloster Aircraft Company was once exported all over the world. Although engine production stopped some years ago, there are still manufacturing plants in Gloucester for landing gears and propellers.
Modern-day Gloucester has a thriving tourism industry and a local economy that is now very much rooted in the service sector. Companies from the financial services sector represented in this beautiful city, including local firm Cheltenham & Gloucester and Lloyds Bank. Many of the area’s largest private employers based at Gloucester Business Park, including Detica and Fortis.
A warm welcome awaits you in the beautiful city of Gloucester, and you should expect to be spoilt for choice when trying to decide what to do and see there. Don’t visit this part of the world without taking in the majesty of Gloucester Cathedral, which is the burial place of royalty and one of the most stunning Medieval buildings in the world. Take a walk around the beautiful Victorian architecture at Gloucester Docks, where you can admire luxury yachts, grab a bite to eat and soak up the atmosphere. If you want some retail therapy or feel like catching a movie, you can do just that at Gloucester Quays, which is home to a range of designer stores and the Gloucester Waterways Museum. You can see a selection of exotic animals at close quarters by spending a day at the Cotswold Wildlife Park or immerse yourself in local history at Berkeley Castle. This part of the world has an affinity with flora and fauna, and you can see both at Birdland Park, the Slimbridge wetland reserve and Cotswold Water Park.
House prices in Gloucester have risen steadily, but the local property market is highly competitive. If you need a quick house sale in the city, you may need to look for an alternative to selling your home the traditional way. Flying Homes can buy your home in a matter of days, and for a price that reflects the strength of the local market. Call us today for your no-obligation quote, and one of our property experts will talk you through your house selling options. Sell your home and make it one less of many homes for sale in Gloucester!